If you're like me, you can zip around your local target with your eyes closed. You have a specific routine of what sections you hit first, what entrance you use, and a general idea of what a good sale is.
But in the near future, you're probably going to have to re-think that strategy. Target recently announced that they'll be re-vamping their locations over the next four years as a way to make shopping "easier and more inspiring."
"We know our guests come to Target on a variety of missions and this design takes that into account right from the front door, with separate entrances for those seeking inspiration and those who simply want ease," said Mark Schindele, senior vice president, Target Properties. "As we remodel stores now and in the future it's about mass customization, being locally-relevant and doing it at scale across the country, listening to and learning from our guests' feedback along the way."
The first location to receive this makeover was in Richmond, Texas, and we have to say...it looks pretty sweet.
"The best part is seeing guests walk through our doors and experience all the new features the first time," said Shannon Wolford, store team leader in Richmond, Texas. "It's wonderful to watch their excitement grow as they explore the aisles, discovering new products and interacting with the team."
This is a general idea of what you can expect from Target over the coming years.
"Our next generation of store design features two entrances. One's designed for guests looking for inspiration (featuring displays with exclusive brands and inspiring seasonal vignettes); the other for guests wanting ease and a quick trip (like online order pickup and groceries front-and-center)."
Do you like the look of the new Target stores? Let us know!