Even if it's not often, odds are you've shopped at Target. It's a great one-stop-shop experience for everything you need at inexpensive prices.
In 2016, Target launched a pilot program with their new app Cartwheel, which allowed shoppers to earn points on each purchase and then redeem the points for coupons. Those coupons could range anywhere from 5 to 50 percent off items throughout the store.
Target VP of Digital Product, Sean Murphy, said there's really only one goal when it comes to the app.
"That means guests will have one place where they can map out their store trips, snag great Cartwheel deals on in-store purchases, check out Target's store and online assortments and, of course, make online purchases," Murphy said.
Sine the launch of Cartwheel Perks, Murphy boasts that users have saved approximately $1 billion through the app.
So why are they now shutting it down? And what is the last day you can redeem your coupons? Keep reading to find out.
Target announced in June that they would be merging Cartwheel with their main store app, with the hopes of "keeping things easier" for their consumers. However, a month later, they made the decision to completely end the Cartwheel Perks program.
"Creating simple, convenient and fun digital tools for Target guests means listening carefully to guest feedback and regularly making adjustments based on what we hear," Target told CNBC. "That's why we've begun phasing out the pilot Cartwheel Perks program."
The final day to collect points will be August 27th, and September 27th will be the final day to redeem them.
Even though Target says this decision was from "listening carefully to guest feedback" it doesn't sound like too many people are happy about Cartwheel Perks ending.
Been an exclusive @Target shopper and saved over $1300 with my #redcard since #cartwheel began. Very disappointed it's going away.
— Erin Fournier (@ErinFournYAY) July 29, 2017
When the cashier at @Target tells you that they're getting rid of #cartwheel perks in October. 😩😩😩
— Katie (@ciaokatie) July 14, 2017
It's the perks program that even had me using cartwheel in first place.. ðŸ˜
— Sheila Flores (@sheilamarie713) July 30, 2017
What's important to remember is that Cartwheel itself won't be ending, but just the Cartwheel Perks aspect. There will still be coupons available, but it is reward points that will no longer be given out.
Are you disappointed to see this program go?