Originally released in 1964 by the Kellogg Company, Pop-Tarts have been one of the nation's most popular breakfast and snack treats for decades since. Consisting of sugary filling between two thin layers of pastry crust and topped with icing, the snack (which has often hilariously been advertised as "part of a complete breakfast") has come in more flavors than anyone can reasonably count, ultimately making it the company's best-selling product.
Despite being heavily scrutinized by children's health organizations for their advertising and low nutritional content, Pop-Tarts are still consumed by the millions in the United States alone, and even plenty of adults still love them. A cursory glance at the internet reveals tons of discussions on which flavor is the best (the answer is S'Mores, fight me internet), whether eating them hot or cold is the best way (hot, you heathens), and which discontinued flavors should be brought back.
Like any discussion on the internet, opinions on these matters can be very divisive and quite heated (pardon the pun), but it's never been the case that a representative from Kellogg's got involved with the debate... until recently. Apparently one man had such a bizarre way of eating his Pop-Tarts that the company not only responded, but decided to alert the authorities...
In a tweet that has since been deleted, an Illinois man wrote "You guys aint [sic] from Illinois if you don't put mustard on your poptarts [sic]," alongside a photo of his fruit-flavored pastry covered in the yellow condiment. There was understandably a lot of backlash from other Twitter users, but what was probably most surprising was the response from the official Pop-Tarts Twitter account!
.@ILStatePolice can you guys handle this https://t.co/u4gZcyhDBQ
— Pop-Tarts (@PopTartsUS) November 28, 2017
In case you missed that, yes, Pop-Tarts just asked the Illinois State Police to intervene on their behalf! Apparently a crime against breakfast has been committed, and justice needs to be served.
The best part is, when the Illinois State Police Department didn't respond, other law enforcement agencies did!
Let us know if they don't handle this @PopTartsUS, WE will...
— Dixon Police (@DixonPolice) November 29, 2017
Ain't nobody puttin' mustard on their Pop-Tarts in Illinois. https://t.co/O7WjT0c3Lo
Apparently this was an even bigger offence than anyone could have dreamed of!
Do you think the mustard mischief maker should be brought to justice?