Casinos recognize that the lifeblood of their business is the generosity and exuberance of their high rollers. Sure, the house tries to take care of all its customers but it commits a lot of resources to facilitate the gambling activities of its most valuable customers because of the depth of their bankroll and the high stakes bet they take on without the fear of losing, or the feeling of despair accustomed to regular gamblers when they lose. Some high rollers are like mega-savant in the gambling business, they know their way around the crooked road of gambling, and how to wager strategically to win big. However, there are millionaires and billionaires who gamble for fun and are rarely affected by the amounts of money they lose in a single night. With the amount of money this group of gamblers blow frequently, casinos pull out all the items in the company’s care package to please them. Whether in land-based casinos or online platforms like stakers.com, the high rollers are afforded the best of everything the house is capable of handling, which is always luxurious in every sense of the word.
Apart from the none-gambling benefits, high rollers have access to exclusive bonuses and high stakes betting invites that will make them a lot of money if they are lucky enough to win. The winning odds are outrageously good because on the flip side, losing such bets will cost a fortune for regular people, but for high rollers, it’s nothing more than a needlestick injury. High rollers have strong business relationships with the house, and both parties benefit in any such arrangement. Also, the security around high rollers are airtight, their accounts are well-managed and protected. Additionally, casinos replenish the bankroll of high rollers as incentives to play more online games.
In the secluded niche of the high rollers, there are gamblers who operate at a different level. They are gambling gods among men, also known as the mega rich high rollers who are only interested in high stakes bets. Their access pass is different from the usual high rollers because they gamble with millions of dollars and they win or lose in millions. Regardless of the outcome, they will gamble again and again because it’s their way of life. Given the fact that they regularly flood the casino with millions of dollars, the casinos in turn treat them to the finest things. Amongst other fancy things, they are often rewarded with a special pass for unlimited access to all things concerning entertainment; like VIP tickets to concerts, discounts on expenses, luxurious accommodations, luxury cars, and sometimes access to the casino’s private jet.
Sometimes, high rollers with huge social media influence become the brand ambassadors for online and land-based casinos and they are paid awesomely for representing the casino brand. Public figures or celebrities like Dan Bilzerian and Drake have proudly publicized their gambling activities and how much they wager, lose, or win. Drake recently announced his partnership with crypto betting site Stake. The worth of the deal is not disclosed to the public, but getting a power house like Drake to represent a brand in any way won’t be cheap.
The benefits of being a high roller are mouth-watering, but it’s not easy to sustain such a fast life and high stakes gambling. One can say that the online casinos or land-based casinos work in unison with the high rollers to continue the streak, by keeping them in a favorable position to balance the losses with wins or by managing their bankroll (through the assistance of their designated account managers). As long as the casino benefits in the long run, the house does its best to keep the high roller juice flowing.