According to a report from Mintel, 94% of Americans snack at least once a day and among them are the 62% who do it to satisfy a craving. Brands are constantly on the lookout for new flavors and it feels like there's a new product launch every other week to meet our needs.
In a bid to enhance our snacking experience, Frito-Lay has been hosting an annual contest in which potato chip fans from all over can help create the next big Lay's flavor.
For this year's competition, the company has a prize of 1 million dollars up for grabs and it's up to the rest of us to pick the winner.
Of the millions of fans who submitted suggestions to the "Do Us a Flavor" contest, three finalists came out on top and they are arguably some of the most original flavors we've come across.
In the past, the flavors had a lot of shock factor - think cappuccino and mango salsa -but the 2017 flavors seem to be a lot more appetizing.
"After four contests, our fans continue to amaze us with their creativity and passion, which both clearly come through in this year's flavors," Sarah Guzman, senior director of marketing at Frito-Lay, said in a statement.
Click on the next page to find out what the flavors are and how you can get your hands on them.
Lay's unveiled Crispy Taco, Everything Bagel with Cream Cheese and Fried Green Tomato as their three new mystery potato chip flavor finalists.
"Each of this year's finalist flavors is a delicious expression of the dish and story that inspired it, and we're looking forward to having America decide which one will come out on top," said Guzman.
Real Simple got a chance to try the chips and they voted Fried Green Tomato as the best. It may sound like a weird seasoning for chips, but apparently it "tasted just like the real thing." Crispy Taco didn't seem to go over too well as it tasted "just like a meaty hard shell taco." if you're a fan of cheese, then the Everything Bagel will satisfy, but apparently it could use more "everything" spice.
You can judge the chips yourself when they hit the shelves on Monday, July 24. You'll have until October 8 to try it then decide which one you'll vote for. Once you make up your mind, visit Lay's on Twitter or Instagram or lays.com to vote. Don't forget to use the hashtags #Sweepstakes entry and #VoteEverythingBagel, #VoteFriedGreenTomato, or #VoteCrispyTaco to cast your ballot.
Which flavor are you excited to try first? Let us know!