<div><p>United Airlines has had a rough couple of weeks following a slew of controversial incidents including the <a href="https://www.shared.com/united-airlines-overbooked-a-flight-but-this-doctor-was-punished-for-their-mistake/">forcible removal</a> of a customer from an overbooked flight and <a href="https://www.shared.com/teens-banned-from-flight-for-something-they-wear-everyday/">banning a pair of teens</a> from boarding because they wore leggings. </p><p>The airline has barely had time to recover from the bad publicity and they're already being hit with another public relations disaster. </p><p>Simon, a 10-month-old giant rabbit reportedly died during a trans-Atlantic flight between London's Heathrow Airport and Chicago's O'Hare airport.</p><div><figure><amp-img src="https://www.shared.com/content/images/2017/04/TELEMMGLPICT000126924386_1-xlarge_trans_NvBQzQNjv4BqzpnK1fqIf8AfXYjEGXVTorAdVfYD_pgZfwgBThcgDZU.jpeg" srcset="https://www.shared.com/content/images/2017/04/TELEMMGLPICT000126924386_1-xlarge_trans_NvBQzQNjv4BqzpnK1fqIf8AfXYjEGXVTorAdVfYD_pgZfwgBThcgDZU_GH_content_550px.jpeg 550w, https://www.shared.com/content/images/2017/04/TELEMMGLPICT000126924386_1-xlarge_trans_NvBQzQNjv4BqzpnK1fqIf8AfXYjEGXVTorAdVfYD_pgZfwgBThcgDZU_GH_content_650px.jpeg 650w, https://www.shared.com/content/images/2017/04/TELEMMGLPICT000126924386_1-xlarge_trans_NvBQzQNjv4BqzpnK1fqIf8AfXYjEGXVTorAdVfYD_pgZfwgBThcgDZU_GH_content_750px.jpeg 750w" sizes="89vw" title="" alt="" height="9" width="16" layout="responsive"></amp-img><figcaption class="op-vertical-center">Simon<cite>Caters</cite></figcaption></figure></div><p>The son of the world's biggest rabbit was en route to meet his new celebrity owner when the unfortunate event took place. </p><p><!-- [invalid-shortcode] --></p><p>Breeder Annette Edwards from Worcestershire, U.K told The Associated Press that prior to travelling the 35-inch bunny was given a clean bill of health by a vet. </p><p>"He was fit as a fiddle," said Edwards. "Something very strange has happened and I want to know what. I've sent rabbits all around the world and nothing like this has happened before," she added.</p><p>According to Edwards, Simon was expected to surpass his father Darius and become the world's largest rabbit. </p><div><figure><amp-img src="https://www.shared.com/content/images/2017/04/TELEMMGLPICT000126921601_1-large_trans_NvBQzQNjv4Bq45uL1bSyOReGksNXR6WD0fwSyKGpJCeUKHkQwjsZWXg.jpeg" srcset="https://www.shared.com/content/images/2017/04/TELEMMGLPICT000126921601_1-large_trans_NvBQzQNjv4Bq45uL1bSyOReGksNXR6WD0fwSyKGpJCeUKHkQwjsZWXg_GH_content_550px.jpeg 550w, https://www.shared.com/content/images/2017/04/TELEMMGLPICT000126921601_1-large_trans_NvBQzQNjv4Bq45uL1bSyOReGksNXR6WD0fwSyKGpJCeUKHkQwjsZWXg_GH_content_650px.jpeg 650w" sizes="89vw" title="" alt="" height="9" width="16" layout="responsive"></amp-img><figcaption class="op-vertical-center"><cite>Edwards and Darius</cite></figcaption></figure></div><p><!-- [invalid-shortcode] --></p><p>United sent a statement to the BBC, it read: "We were saddened to hear this news. The safety and well-being of all the animals that travel with us is of the utmost importance to United Airlines and our PetSafe team."</p><p>The company added that they have offered assistance to the involved parties and incident is under investigation.</p><p></p></div>