A company is causing quite the stir with the introduction of a pet-friendly coffee, but it's the product's name which has everybody talking.
"Rooffee" is the brainchild of Shoo, a U.K.-based business, which specializes in all natural dog products including shampoo, conditioner, treats, and toys.
The product was announced by Shoo founder, Agota Jakutyte, in a press release on Oct. 25, advertising it as a non-caffeinated energy drink for all mammals.
The holistic solution, made up of roots from all natural herbs, is supposed to improve the digestive and immune systems, strengthen the heart and give both animals and humans a healthier and shinier skin and coat.
With the rampant media attention recently centering around sexual assault, people are calling the company out for it's obvious marketing fail.
today in "Change Your Company Name Immediately" pic.twitter.com/SIrtNbgMge
— Sammy Nickalls (@sammynickalls) October 25, 2017
So apparently there's a REAL coffee-like product for dogs called #ROOFFEE, & as a dog mom & a woman,I don't know which part offends me most.
— Haley. 🔮 (@Gorgeous_Jerk) October 25, 2017
Imagine the branding mtg:
— Charlie Meisch (@meitweet) October 25, 2017
"Maybe 'Wooffee'? It's at least less similar too..."
"NO! Dogs say 'roof!' It's ROOFFEE. It's f-ing brilliant."
In an email to Buzzfeed, Jakutyte said she'd never made the connection between the herbal biohack's name and date rape drugs, often called "roofies."
"Honestly, I never faced this terrible thing [roofies] in our country. My first and the main intention was to show the roots and coffee connection and unfortunately, I haven't googled it :). Probably I'm too busy with my shelter dogs and entrepreneurship :)."
She said she'll likely change the product's name before it launches in an effort to be non-offensive.
The company still needs funding and has a soon-to-be-active Kickstarter campaign in place to finance the questionable product.
Would you give your dog Rooffee?
