Big brands have been famously hiding symbols into their logos and packaging for decades now. From when FedEx hid an arrow inside of its name and we never noticed, to a Hershey's Kiss hiding in the Hershey's logo, these little sneaky marketing techniques continue to blow our minds.  

This winter, Coca-Cola has decided to have a little fun too. They have incorporated a few clever images into its classic polar bear design.

One Reddit user was able to spot the hidden designs, are you?

Were you able to spot the hidden symbol?

Take a closer look:

Do the eyes look familiar?

While the younger generation may not know it instantly, but the eyes are upside down bottle caps.

What about the nose?

If you take a close look, you will see the silhouette of a glass bottle show up where the light would hit the bears' noses.

So next time you're grabbing a cold Coke from the vending machine, take a look at the bears and challenge a friend to see if they can spot them!

Source: Delish