Although we're in 2018, society still has a lot to learn when it comes to being kind to one another.
While we often see heartwarming stories of good Samaritans going out of their way to help their neighbor, there always seems to see one tale of ignorance in the news.
The latest troubling incident happened to a Walterboro, South Carolina man who faced discrimination at a convenience store when he was asked to cover his face due to his scars from a battle of cancer.
"The words that came out of her mouth hurt me so deep."
In what was suppose to be a quick stop for for donuts and a drink at the Forks Pit Stop turned out to be a humiliating experience for Kirby Evans, 65, when he was confronted by the store's manager.
On October 8, Evans said he was approached by Donna Crosby who told him his appearance was scaring the other customers.
"Next thing I know, she jerked me into her office," Evans told WCIV, adding he was brought to tears. "The words that came out of her mouth hurt me so deep."
Seven years ago, Evans underwent surgery to remove basal cell carcinoma, a type of skin cancer, from his face. While the operation saved his life, doctors had to remove his left eye and nose.
He cannot wear an eye patch as the material rubs his eye socket raw.
Once Evan's daughter Brandy heard of the incident, she took to Facebook and wrote a post, which has already amassed more than 12,000 shares and 4,000 comments, to explain the situation.
"My father is the strongest man I know but, as he told me what happened to him, I watched tears roll out of his eye. It hurt me to see him hurt like this, especially over something he cannot help. My father is also on a fixed income and can not afford the surgeries it would to take to fix his where his nose was."
"I do not see absolutely anything wrong with what I did."
However, when Crosby caught wind of the viral post, she was quick to defend herself.
"I run a food service business where people dine in," Crosby wrote, adding she didn't confront Evans in public.
"I do not see absolutely anything wrong with what I did. He would come in at lunch time and sit at the food booths right at my busy time everyday. I have bills to pay to and I work very hard to please my customers."
Crosby's actions were met with harsh criticism from the public, with one employee even telling WSCS that her manager's actions made her quit.
"No, this right here is my resignation," Forks employee Brandy Harley said. "I'm fed up with this place."
Although Evans will no longer return to Forks Pit Stop, he's found a new place to chow down at, the city's local Dairy Land.
"When you spend your money at somebody's place of business, you should be welcomed just like this man that owns this place here welcomed me," he told ABC News 4. "I'm welcome. This is my table."
"I'm telling you what, I didn't know there's that many people out there that cared."
Unsurprisingly, the kindness of others didn't stop there.
On October 10, Brandy created a GoFundMe page for Evans titled "Cancer does not discriminate," and in only five days the fundraiser has garnered $74,450 of its $75,000 goal.
"I'm telling you what, I didn't know there's that many people out there that cared," he told WSCS. "But there are. They're out there. Everywhere."
Brandy added that it was inspiring to see their community speak up for her father.
"It's really made me proud to watch everybody rally around him and let him know that he doesn't have to hide his battle scars," she said.