Just because you're the heir to the British throne doesn't mean you don't have feelings. Normally emotionally reserved, the Royal Family has been making headlines by talking about their feelings - and making a big impact.
After Prince Harry opened up about his struggle with mental health after the death of his mother, Princess Diana, William also started talking. He even choked up in front of a gathering of BBC reporters.
He's even enlisted some A-list help to get the word out about mental illness. Sitting down with Lady Gaga over Skype, Prince William heaped praise on the singer for coming out about her own mental health battle.
"It's interesting to see and hear from you how much having that conversation has really made a difference to you," William said in a video. "It's important to break open that fear and that taboo which is only going to lead to more problems down the line."
Gaga wrote about her struggle with Post-traumatic Stress Disorder after a sexual assault when she was 19. Her candid letter made headlines and marked one of the first time a star in their prime talked about mental health.
Prince Harry told the Daily Telegraph that he spent 20 years "not thinking" about his mother's death, and only sought help after years of "chaos".
William and Harry, along with Duchess of Cambridge Kate Middleton, have been working with the charity HeadsTogether. Together they hope to eliminate the stigma around mental health.
Internalizing problems, or repression, can have huge impacts on mental health and behavior. Depression is the leading cause of disability with over 15 million American's suffering from it.
Even as it runs rampant, a stigma still exists about seeking help. That's something the Royals are trying to fix.
With each appearance and interview regarding mental heath, charitable organizations see a huge uptick in donations. Combined with the increase in funds, the exposure from the royal family alone helps break down the barriers society has placed on mental illness treatment.
"Hearing public figures say they've felt better after opening up can help chip away at feelings of embarrassment, meaning more guys will seek support when they need it," said Simon Gunning, CEO of Campaign Against Living Miserably, an organization devoted to furthering the treatment of mental illness.
Getting men to talk about their feelings has been a struggle, only 37% of patients in therapy are male. We've seen the dangerous results of ignoring illness time and time again with our veterans, first responders and others who experience trauma.
"There may be a time and a place for the 'stiff upper lip', but not at the expense of your health," William told CALMzine.