Before new legislation changed the way marketers could advertise to kids, we were constantly bombarded with advertisements and gimmicks.
If you grew up in the 90s you remember that you couldn't watch 20 minutes of cartoons without seeing about a million new toys that you absolutely had to have. Advertisers knew that the best time to influence us was in the short time between cartoons on Saturday morning.
What better time to encourage us to buy their brand of cereal than when we were digging into our favorite bowl while watching Captain Planet or Transformers?
Which of these popular 90's cereal box toys do you still have?
Sticky Fingers : Froot Loops
Color Changing Dinosaurs: Fruity Pebbles
TMNT Rings : Shreddies
Kellogg's Rooster Reflectors : Kellogg's Cornflakes
Which toy did you want the most? Check out some more on the next page!
In 2007, new legislation changed the way companies could advertise products to children. One of the changes meant that companies couldn't try to persuade kids to eat unhealthy foods. Cereal box toys became a casualty of the stricter rules.
Nowadays, we don't see too many prizes in cereal boxes. But, growing up in the 90s, we couldn't walk down the cereal aisle without seeing at least five different kinds of cereal with cool toys inside.
Spyro, Crash Bandicoot and Lara Croft : Shreddies
Magic Straws: Coco Pops
Glow-In-The-Dark Dinosaurs: Cheerios
Color Changing Spoons : Trix
Lion King Color Changing Spoons: Cheerios
Light-Up SaberSpoon : Froot Loops
Do you still have any of these? Can you name any other cereal box toys that were popular?
[h/t PopRewind / GeekTyrant / Time Passage Nostalgia ]